𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐚 𝐓𝐫𝐢𝐚𝐭𝐡𝐥𝐨𝐧

This past Saturday I completed my first short triathlon 🏊🚴🏃.

It reminded me of what I call the growth paradox:

👉 Progress is often slower than we expect.

👉 Yet when it finally clicks, it accelerates faster than we can imagine.

Two years ago, I couldn’t even picture myself participating in a triathlon. Today, I’m a finisher of not one, but two.

This year’s race was twice the distance of my first one, under rougher weather conditions.

On paper, looking at the raw numbers, you might think my performance was worse. But the reality is the opposite: the achievement was far greater, because the context completely changed.

That made me reflect on business performance. Numbers alone can mislead. KPIs matter, but only if they are framed in the right context, taking into account conditions, objectives, and the journey.

Just like in sports, success in business isn’t only about speed or distance, but about the story behind the results.

At Brand Retail Solutions, we understand this. We know that growth and performance are not linear, and we help our clients make sense of their KPIs in a way that drives real progress.

📩 Do you have a situation around KPIs and performance that you’d like to discuss? Let’s chat about it. Contact me.