Through a simple arrangement of regular shapes, it created intrigue by incorporating openingsโstrategic voids that drew the eye and sparked curiosity.
The very first opening on to the exhibit was a true revelation.
It caught me off guardโin the best wayโand pulled me in.
For us in retail, it instantly evoked parallels with the unboxing experience or the magnetic pull of a well-designed show window.
It reminded me of the emotional tension of a torn gift wrapperโthat delicate moment of anticipation that can transform passive browsing into meaningful engagement.
Such installations trigger deep reflections on how we should create emotion and interest in our store designs.
Theyโre a reminder that contrast, concealment, and revelation arenโt just design tacticsโtheyโre storytelling tools.
And as designers and architects, itโs our role to interpret these critical moments in ways that connect with people and leave a lasting impression.
What do you think of this installation ? If you had the chance to visit it, what did it trigger ?
Let's chat about it here โฌ๏ธ